CUSTOMER.IO VS. ACTIVECAMPAIGN

Level up from ActiveCampaign

Discover why ActiveCampaign customers are switching to Customer.io for a superior customer engagement platform. Create data-driven push, email, SMS, in-app, and webhook campaigns within a single workflow.

Set up event triggers based on user interactions and deliver relevant content to leads and customers. Our data-first approach allows you to easily access and utilize your data without limits.

FEATURES

Top reasons companies choose us over ActiveCampaign

Mobile marketing

Send dynamic mobile messages like in-app, push, and SMS, alongside email to engage users wherever they are in their lifecycle.

	Customer.io	ActiveCampaign
Mobile SDK
Mobile push notifications
In-app messages
Unlimited event creation + usage
Dedicated IPs		Additional fees apply
Anonymous events
Batch updates
Data collections
Workflow metrics

Built to scale

Designed for enterprise-level organizations with hundreds of millions of users.

Unlimited data

Store and use as much data as you need, with unlimited events, attributes, and triggers. Send all your data out of Customer.io at no extra charge.

Scale, flex, and innovate

99.98%

99%

Platform uptime

Customer satisfaction score

Designed for universal usability, our platform minimizes operational overhead, ensuring maximum ROI for brands of all sizes.

4B+

35B

Daily API calls

Messages sent in 2023

3.4B+

24/5

Webhooks sent in 2023

Global support coverage

KEY DIFFERENTIATORS

How Customer.io wins

Multi-channel messaging

Streamline your campaigns seamlessly across email, SMS, in-app, push, and webhooks within a centralized platform. In contrast, ActiveCampaign confines messaging channels to email and SMS. If you use ActiveCampaign, you’ll have to add single-channel solutions to deliver in-app messages and push notifications when constructing multi-channel campaigns.

Data-first approach to messaging

Unlock the power of a purpose-built, data-first platform tailored for marketers. Activate your data effortlessly with advanced features such as webhook-triggered campaigns and anonymous tracking, available across all plans. ActiveCampaign has severely restricted segmentation conditions, allowing only 20 conditions across all campaigns, and just five behavior-based conditions—you’re limited in effectively segmenting audiences and sending personalized marketing messages.

Mobile messaging

Communicating with your customers wherever they are is paramount in remaining top of mind. Building out mobile channels such as push and in-app can unlock a whole world of activation, monetization, and user retention. And you won’t need an integration to do it, as you would with ActiveCampaign. Customer.io allows you to leverage these channels easily with our provided SDKs.

CUSTOMERS LOVE US

Preferred byproduct-led companies

We use all channels in our campaigns, when it makes sense to do so. Last month we sent over 11M emails, over 5M push notifications, almost 1M in-app messages, and almost 100,000 SMS messages from Customer.io.

Diego Schocher

Business Architect, Klar

We were blown away by our ability to have marketers create complex automations without having to get too technical. We also have engineers in the platform and love that both departments can easily execute their visions.

Ido Schachter

R&D Tech Lead, Guardio

I’ve worked with many ESPs in my career, and I’ve never seen such robust segmentation and branching logic before. It’s been so critical in setting up our customer communications. Basically, anything is possible with the right logic in Customer.io, which is amazing for a data and analytics-driven team.

Madi Sacks

Director of Lifecycle Marketing, Win

Security you can trust

Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations.

Set rules to proactively block restricted personal data.

Keep data safe by restricting access by user role.