We’ve got
Braze beat

Comparing Customer.io vs. Braze? With Customer.io, set up and run campaigns seamlessly without burdening engineering teams. Our data-first approach ensures easy access and utilization of your data without limitations.

Enjoy a superior workflow building experience, flexible data modeling, world-class support, and integrated multi-channel strategies. Create campaigns effortlessly, spanning in-app, push, SMS, email, and webhooks within one cohesive workflow, and generate custom reports across channels, dates, and objectives.

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Sign up for a free trial

Unlike Braze, you can sign up for a
free 14-day trial to explore Customer.io.

Designed for global enterprise companies with hundreds of millions of users.

Store and use as much data as you need, with unlimited events, attributes, and triggers. Send all your data out of Customer.io at no extra charge.

Platform uptime

Customer satisfaction score

Designed for universal usability, our platform minimizes operational overhead, ensuring maximum ROI for brands of all sizes.

Daily API calls

Messages sent in 2023

Webhooks sent in 2023

Global support coverage

Embrace advanced data modeling with Customer.io's seamless integrations and Data Pipelines, enabling batch updates and multi-identifier workspaces. In contrast, Braze's ID requirement complicates merging profiles and counts anonymous users toward active user limits.

Unlock powerful features like custom objects and webhook-triggered campaigns in Customer.io for unlimited data activation. Braze, however, caps data points and restricts access to event properties, limiting flexibility in message automation.

Choose Customer.io for cost-effective marketing with unlimited data and flexible payment options. Braze adds extra onboarding and account setup fees, increasing costs beyond data overage charges.

After evaluating Customer.io and Braze head to head, we decided to go with Customer.io for the ease of integration, transactional messages, our mobile capabilities especially push notifications, and for the support we know we would get.

Ivar Arulaid

Marketing Operations & Automation Manager at Inbank

With the flexibility and interoperability of Customer.io, we’ve been able to build some truly insane and elaborate onboarding flows. We’re sending webhooks, moving people down different paths, A/B testing, adding dynamic content with liquid, and automatically segmenting based on where the user came from.

Ammon Brown

VP of Growth at x.ai

Messaging frequency is key for our strategy. We can’t email our customers daily, so increasing frequency with a multi-channel strategy is how we can scale message volume. The conversion rates prove that strategy is working.

Ugo Iwuchukwu

Head of Marketing & Partnerships at Bamboo

Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations. 

Set rules to proactively block restricted personal data.

Keep data safe by restricting access by user role.

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