CUSTOMER.IO VS. CLEVERTAP

Tap into your data- and out of CleverTap

See why CleverTap users are moving to Customer.io for a truly data-driven customer engagement platform. With advanced features like customized segmentation, flexible data ingestion, multiple workspaces, and deep analytics, you can fully activate your data to maximize every campaign and customer interaction.

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FEATURES

Top reasons companies choose us over CleverTap

Customer.io CleverTap
Custom objects
Customizable segmentation
Data warehouse sync
Transactional API
Schema-free attributes and events

Cost predictability:

Straightforward and predictable pricing that is designed to scale alongside your business. Know what you are committing to from Day 1.

All your data, without limits:

Grow your data without limits. Acquire vast amounts of audience and non-email data, without any extra charges.

In-house support:

Based in over 36 countries across 6 continents, Customer.io provides dedicated, in-house support matched to your timezone for seamless collaboration.

Scale, flex, and innovate

99.98%

99%

Platform uptime

Customer satisfaction score

Designed for universal usability, our platform minimizes operational overhead, ensuring maximum ROI for brands of all sizes.

5B+

56B

Daily API calls

Messages sent in 2024

7.3B+

24/5

Webhooks sent in 2024

Global support coverage

KEY DIFFERENTIATORS

How Customer.io wins

Customized segmentation

Customer.io gives you complete control over audience segmentation, allowing you to target users based on any profile or event attribute. In contrast, CleverTap relies on pre-built segments, restricting your ability to personalize messages and deliver truly relevant experiences.

Data flexibility

With schema-free data ingestion, Customer.io lets you send and receive data in any format that fits your existing tech stack—no adjustments needed. Use your data as-is and activate it seamlessly across your workflows.

Custom Objects

Unlock powerful features like custom objects in Customer.io to activate and use your data without limitations. Unlike CleverTap, which doesn’t support custom objects, our platform gives you the flexibility to build smarter, more data-driven campaigns.

CUSTOMERS LOVE US

Preferred byproduct-led companies

What really makes Customer.io stand out is your focus on data. You make it easy to get the data we need, whether it’s sending it in or getting it out. The cherry on top is we can leverage our data to dynamically personalize our segmentation efforts and messaging.

Marc Messer

Manager

Across all of our events we send close to 1000 unique event properties to Customer.io. Other tools did not allow for this and it would require expensive additional development time to get all the relevant data to be available in our campaigns.

Lucas van den Houten

Manager

I love the product. The metrics are fantastic and the team is executing very well on new features. The smartest Marketing Tech people I know include this product as part of their core stack.

Morgan Bender

Manager

Security you can trust

Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations. 

Set rules to proactively block restricted personal data.

Keep data safe by restricting access by user role.

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