CUSTOMER.IO VS. HUBSPOT
Leave HubSpot behind
Discover why Customer.io outshines HubSpot with a growth marketing focus. With a robust data-first approach, unlimited omnichannel capabilities, and the power to engage customers across their entire lifecycle, Customer.io offers more value to growth marketers.
Experience seamless data utilization in messages, automations, and segments, without the complexity of legacy bloatware.
Not interested in a demo?
FEATURES
Top reasons companies choose us over Hubspot
| Customer.io | HubSpot | |
|---|---|---|
| Integrated Customer Data Platform with with every plan | ||
| Multi-channel messaging: email, in-app, push and SMS | Email only | |
| Unlimited segmentation | Additional fee | |
| Unlimited event attributes | Additional fee | |
| Unlimited data points | Additional fee | |
| Unlimited journey metrics | Additional fee | |
| Unlimited workflow metrics | Additional fee | |
| Transactional messaging | Additional fee | |
| Webhook-triggered campaigns | Custom integration | |
| Dedicated IPs | Additional fee | |
| Mobile SDKs | ||
| Managed onboarding | Additional fee | |
| Strategic support | Additional fee | |
| Deliverability support | Additional fee | |
| Unlimited triggered campaigns | ||
| HIPAA compliant | Additional fee |
Mature marketing automation
Trigger campaigns based on profile attributes, events, or actions without restrictions.
Built to scale
From small startups to global enterprise companies with hundreds of millions of users, we built our platform to grow alongside you.
Compliance made easy
Ensure all your security standards, such as GDPR, CCPA, HIPAA, and SOC 2 Type II, are met.
Scale, flex, and innovate
99.98%
99%
Platform uptime
Customer satisfaction score
Designed for universal usability, our platform minimizes operational overhead, ensuring maximum ROI for brands of all sizes.
5B+
56B
Daily API calls
Messages sent in 2024
7.3B+
24/5
Webhooks sent in 2024
Global support coverage
KEY DIFFERENTIATORS
How Customer.io wins
Data + activation in a single platform
Unify your customer data management, create personalized messages, and design emails in a single, intuitive interface. Experience powerful campaign development tooling loved by marketers, developers, designers, and data analysts alike.
Designed for the modern lifecycle marketer
Orchestrate data-driven campaigns across email, SMS, in-app messages, push notifications, and webhooks—all within a unified platform.
Flexible data model with every plan
Support for people, custom objects, events, and more included in every plan, enabling you to spend more time leveraging data and less time making it usable.
CUSTOMERS LOVE US
Preferred byproduct-led companies
I’ve worked with many ESPs in my career, and I’ve never seen such robust segmentation and branching logic before. It’s been so critical in setting up our customer communications. Basically, anything is possible with the right logic in Customer.io, which is amazing for a data and analytics-driven team.
Madi Sacks
Director of Lifecycle Marketing, WIN Reality
Customer.io can do what other marketing automation tools can’t—take in millions of events from users per day, segment through them almost instantly, and use any campaign action imaginable to create workflows
Gerald Aichholzer
Digital Marketing Executive, Dolphin Technologies
One of the biggest successes with Customer.io is being able to have multiple teams use the platform to generate value. Because the UI is so intuitive, anyone can go in and start building complex campaigns.
Jorge Alonso
Marketing Manager, Spotahome
Security you can trust
Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations.
Set rules to proactively block restricted personal data.
Keep data safe by restricting access by user role.
