CUSTOMER.IO VS. HUBSPOT

Leave HubSpot behind

Discover why Customer.io outshines HubSpot with a growth marketing focus. With a robust data-first approach, unlimited omnichannel capabilities, and the power to engage customers across their entire lifecycle, Customer.io offers more value to growth marketers.

Experience seamless data utilization in messages, automations, and segments, without the complexity of legacy bloatware.

FEATURES

Top reasons companies choose us over Hubspot

	Customer.io	HubSpot
Multi-channel messaging: email, in-app, push and SMS		Email only
Unlimited segmentation		Additional fee
Unlimited event attributes		Additional fee
Unlimited data points		Additional fee
Unlimited journey metrics		Additional fee
Unlimited workflow metrics		Additional fee
Transactional messaging		Additional fee
Webhook-triggered campaigns		Custom integration
Dedicated IPs		Additional fee
Mobile SDKs
Managed onboarding		Additional fee
Strategic support		Additional fee
Deliverability support		Additional fee
Unlimited triggered campaigns
HIPAA compliant
Integrated Customer Data Platform with with every plan

Mature marketing automation

Trigger campaigns based on profile attributes, events, or actions without restrictions.

Built to scale

From small startups to global enterprise companies with hundreds of millions of users, we built our platform to grow alongside you.

Compliance made easy

Ensure all your security standards, such as GDPR, CCPA, HIPAA, and SOC 2 Type II, are met.

Scale, flex, and innovate

99.98%

99%

Platform uptime

Customer satisfaction score

Designed for universal usability, our platform minimizes operational overhead, ensuring maximum ROI for brands of all sizes.

4B+

35B

Daily API calls

Messages sent in 2023

3.4B+

24/5

Webhooks sent in 2023

Global support coverage

KEY DIFFERENTIATORS

How Customer.io wins

Data + activation in a single platform

Unify your customer data management, create personalized messages, and design emails in a single, intuitive interface. Experience powerful campaign development tooling loved by marketers, developers, designers, and data analysts alike.

Designed for the modern lifecycle marketer

Orchestrate data-driven campaigns across email, SMS, in-app messages, push notifications, and webhooks—all within a unified platform.

Flexible data model with every plan

Support for people, custom objects, events, and more included in every plan, enabling you to spend more time leveraging data and less time making it usable.

CUSTOMERS LOVE US

Preferred byproduct-led companies

I’ve worked with many ESPs in my career, and I’ve never seen such robust segmentation and branching logic before. It’s been so critical in setting up our customer communications. Basically, anything is possible with the right logic in Customer.io, which is amazing for a data and analytics-driven team.

Madi Sacks

Director of Lifecycle Marketing, WIN Reality

Customer.io can do what other marketing automation tools can’t—take in millions of events from users per day, segment through them almost instantly, and use any campaign action imaginable to create workflows

Gerald Aichholzer

Digital Marketing Executive, Dolphin Technologies

One of the biggest successes with Customer.io is being able to have multiple teams use the platform to generate value. Because the UI is so intuitive, anyone can go in and start building complex campaigns.

Jorge Alonso

Marketing Manager, Spotahome

Security you can trust

Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations.

Set rules to proactively block restricted personal data.

Keep data safe by restricting access by user role.