Engagement beyond just support

Comparing Intercom vs. Customer.io? With our data-first approach, unlimited omnichannel capabilities, and the power to engage customers across their entire lifecycle, Customer.io delivers unmatched value to marketers. 

Start engaging your audience wherever they are in their journey. Enjoy a superior workflow-building experience, flexible data modeling, world-class support, and integrated multi-channel strategies spanning in-app, push, SMS, email, and webhooks.

Customer.io is purpose-built for marketers to manage their entire customer messaging lifecycle with precision, flexibility, and control. Without restrictions, trigger campaigns based on profile attributes, events, or actions (and even inactions) to build robust multi-channel strategies.

From small startups to global enterprise companies with hundreds of millions of users, Customer.io is designed to grow with your business, evolving alongside your needs.

Store and use as much data as you need, with unlimited events, attributes, and triggers. Plus, you can easily export all your data from Customer.io at no extra cost.

Platform uptime

Customer satisfaction score

Designed for universal usability, our platform minimizes operational overhead, ensuring maximum ROI for brands of all sizes.

Daily API calls

Messages sent in 2023

Webhooks sent in 2023

Global support coverage

Customer.io empowers proactive, behavior-based messaging across channels like email, SMS, in-app, and push—all within one platform at no extra cost. Intercom, however, focuses mainly on reactive messaging from inbound chat requests. As a result, Intercom’s limited segmentation and real-time behavior features and capabilities may constrain your ability to implement effective multi-channel strategies, branching, a/b testing, and optimizations.

Every Customer.io plan includes unlimited user seats, segments, attribute storage, events, event segments, workflow triggers, non-email sends, data warehouse sync, and full access to reporting and analytics. Intercom charges by seat, does not offer data warehouse sync, and offers only basic analytics and reporting features that are gated by plan type, limiting opportunities for collaboration and driving up price.

Customer.io provides exceptional technical support via email and live chat, boasting a 99% CSAT score. Benefit from a 90-day onboarding process and a dedicated Customer Success Manager to help with setup and strategy. Conversely, Intercom offers managed onboarding and strategic support for an extra fee depending on plan type, leaving many without essential support and guidance.

With the flexibility and interoperability of Customer.io, we’ve been able to build some truly insane and elaborate onboarding flows. We’re sending webhooks, moving people down different paths, A/B testing, adding dynamic content with liquid, and automatically segmenting based on where the user came from.

Ammon Brown

VP of Growth

Customer.io is the most intuitive and robust omnichannel messaging platform I’ve ever used. They beat the competition out of the water.

Alex MacCaw

Founder

Customer.io can do what other marketing automation tools can’t—take in millions of events from users per day, segment through them almost instantly, and use any campaign action imaginable to create workflows.

Hamish Elmslie

Chief Operating Officer

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