CUSTOMER.IO VS. ITERABLE

Elevate from Iterable

Discover why many brands choose Customer.io as their customer engagement platform. Set up and run campaigns with ease, without heavy reliance on engineering resources. Our data-first approach helps teams activate their data across messages, automation, and segments without unnecessary complexity.


Enjoy intuitive workflow-building, flexible data modeling, responsive support, and integrated multi-channel messaging, all within a single platform. Engage customers across the full lifecycle, from onboarding to retention, using coordinated campaigns that span in-app, push, SMS, email, and webhooks.

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FEATURES

Top reasons companies choose us over Iterable

Customer.io Iterable
Product trial Only offered for big prospects
Webhook-triggered campaigns
Unlimited data points
Batch updates
Data collections
Unlimited user seats Additional fees apply
Workflow metrics
In-app, SMS, and push Additional fees apply
Custom objects
Connected forms
Ad audience sync Only available for Facebook
Integrated Customer Data Platform with every plan

Get started for free

Unlike Iterable, you can sign up for a
free 14-day trial to explore Customer.io.

Built for scale

Designed for global enterprise companies with hundreds of millions of users.

Unlimited data

Store and use as much data as you need, with unlimited events, attributes, and triggers. Send all your data out of Customer.io at no extra charge.

Scale, flex, and innovate

99.98%

99%

Platform uptime

Customer satisfaction score

Designed for universal usability, our platform minimizes operational overhead, ensuring maximum ROI for brands of all sizes.

5B+

56B

Daily API calls

Messages sent in 2024

7.3B+

24/5

Webhooks sent in 2024

Global support coverage

KEY DIFFERENTIATORS

How Customer.io wins

Multi-channel messaging

Orchestrate campaigns across email, SMS, in-app, push, and webhooks—all within one central platform. Perform robust A/B and multivariate testing. While Iterable supports multivariate testing, its capabilities are more limited, which can impact the depth of performance insights.

Data-powered marketing

Unlock powerful features such as custom objects and webhook-triggered campaigns for unlimited data activation. Iterable imposes limits on event storage and does not support custom objects, which may reduce flexibility for complex automation.

Cost effective

Choose Customer.io for cost-effective marketing with unlimited data and flexible payment options. Iterable may include added costs such as implementation fees and additional charges for API calls, attributes, data storage, and events.

CUSTOMERS LOVE US

Preferred byproduct-led companies

Customer.io has grown and surpassed Zwift’s needs over the years. Their tireless commitment to agile improvements to the platform has helped us to drive engagement through personalized and timely communications with our community.

Jonathan Walton

CRM Manager at Zwift

With the flexibility and interoperability of Customer.io we’ve been able to build some truly insane and elaborate onboarding flows. If a colleague asks me if Customer.io can do something cool, no matter what they ask my immediate answer is always, “Yes. Yes it can.” I love always having the answers! 

Ammon Brown

VP of Growth at x.ai

Customer.io has been a critical part of our onboarding process since the very early days of Segment. From the 43-minute founder email, which has allowed us to stay in contact with everyone who signed up, to much more complex challenges today.

Ilya Volodarsky

Co-Founder & President of Segment

Security you can trust

Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations. 

Set rules to proactively block restricted personal data.

Keep data safe by restricting access by user role.

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