CUSTOMER.IO VS. MAILCHIMP

Quit monkeying around with Mailchimp

Experiencing growing pains with Mailchimp? Take your campaigns to the next level with Customer.io’s robust automation, limitless content creation, and powerful data-driven personalization. 


Discover how upgrading to Customer.io can enhance your customer relationships and drive greater conversions for your business.

FEATURES

Top reasons companies choose us over Mailchimp

Get started for free

Customer.io offers a 14-day free trial of Data Pipelines and Journeys. Experience the power of data + activation in a single platform.

Customer.io Mailchimp
Multi-channel automation
Drag-and-drop visual workflow builder
In-app messaging
Push notifications
SMS
Transactional emails Additional fee
Mobile SDKs
Anonymous event tracking
Integrated Customer Data Platform with every plan

Compliance made easy

Ensure security standards such as GDPR, CCPA, HIPAA, and SOC 2 Type II, are met.

Built to scale

From small startups to global enterprise companies with hundreds of millions of users, we built our platform to grow alongside you.

Scale, flex, and innovate

99.98%

99%

Platform uptime

Customer satisfaction score

Designed for universal usability, our platform minimizes operational overhead, ensuring maximum ROI for brands of all sizes.

4B+

35B

Daily API calls

Messages sent in 2023

3.4B+

24/5

Webhooks sent in 2023

Global support coverage

KEY DIFFERENTIATORS

How Customer.io wins

Advanced automation capabilities

Create complex, real-time, event-triggered campaigns based on user behavior and actions. Trigger emails, SMS, push, and in-app from the visual workflow builder, all based on specific events or user interactions.

Data pipelines

Centralize and manage your customer data from multiple sources in one place when leveraging Data Pipelines, our customer data platform (CDP). Integrating customer data into your campaigns for personalization has never been easier or more accessible.

Flexible content creation

Avoid paywalls and easily create on-brand content with both a no-code drag-and-drop editor and native HTML—powered by Parcel.

CUSTOMERS LOVE US

Preferred byproduct-led companies

When we were on Mailchimp, we had severe deliverability issues for two reasons. The first being that we weren’t able to be on our own dedicated IP like we’re able to on Customer.io. Our emails weren’t going where they needed to go. The second was our inability to filter out users, and clean up lists within Mailchimp.

Anthony Aurrichio

Senior Manager, Digital Engagement at DoSomething.org

Mailchimp was so difficult to integrate and required so much manual work. The implementation was so easy with Customer.io, the automatic setup and integration. With a click of a button, we were able to immediately start sending campaigns to our users. Plus they didn’t have the workflows Customer.io does.

Ben Spring

Co-Founder TryHackMe

We used Mailchimp before, but they didn’t really fulfill all of our needs. While browsing for a new platform, we spoke with several companies that had experience with Customer.io and all the feedback was super positive.

Kasper Ernerot

Communication Manager at Lendify

Security you can trust

Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations. 

Set rules to proactively block restricted personal data.

Keep data safe by restricting access by user role.

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