features
Top reasons companies choose us over Marketo
Customer.io | Marketo | |
|---|---|---|
Product trial | Yes | No |
Webhook-triggered campaigns | Yes | No |
Email, in-app, SMS, and push | Yes | Additional fees apply for mobile channels |
Unlimited segmentation | Yes | No |
Unlimited user seats | Yes | Additional fees apply |
Unlimited data points | Yes | No |
Batch updates | Yes | No |
Data collections | Yes | No |
Workflow metrics | Yes | No |
Key Differentiators
How Customer.io Wins
Messaging for the whole lifecycle
Send messages through all major marketing channels—email, SMS, in-app, and push—within one platform at no extra cost. Customer.io’s intuitive visual workflow builder makes creating multi-channel campaigns simple, unlike Marketo's clunky builder, which often requires engineering support. Plus, Marketo charges additional fees for sending SMS and push notifications.
World-class customer support
Benefit from Customer.io’s top-notch technical support team, offering email and live chat assistance with a 99% CSAT score. Start strong with a 90-day onboarding process and a dedicated Customer Success Manager to help with setup and strategy. Conversely, Marketo reserves its technical experts for higher-tier customers, leaving others without essential support and guidance.
Unlimited messaging automation
All plans include unlimited user seats, segments, attribute storage, events, event segments, workflow triggers, non-email sends, data warehouse sync, and access to our full reporting and analytics suite to power data-driven marketing decisions. Marketo limits the usage of basic campaign-related features like users in a workspace, API calls, custom objects, and custom fields, which are often limited by quantity and gated by plan type.
