CUSTOMER.IO VS. MARKETO

Move beyond Marketo

Discover why Marketo customers are switching to Customer.io for advanced messaging automation. Our intuitive platform lets you effortlessly craft dynamic, multi-channel customer journeys. Leverage your data without limitations and tap into the expertise of our world-class customer success and technical team for immediate impact and growth.

FEATURES

Top reasons companies choose us over Marketo

	Customer.io	Marketo
Product trial
Webhook-triggered campaigns
Email, in-app, SMS, and push		Additional fees apply for mobile channels
Unlimited segmentation
Unlimited user seats		Additional fees apply
Unlimited data points
Batch updates
Data collections
Workflow metrics
Integrated Customer Data Platform with every plan

Get started for free

Unlike Marketo, you can sign up for a free 14-day trial to explore Customer.io.

Built for scale

Designed for global enterprise companies with hundreds of millions of users.

Unlimited data

Store and use as much data as you need, with unlimited events, attributes, and triggers. Send all your data out of Customer.io at no extra charge.

Scale, flex, and innovate

99.98%

99%

Platform uptime

Customer satisfaction score

Designed for universal usability, our platform minimizes operational overhead, ensuring maximum ROI for brands of all sizes.

4B+

35B

Daily API calls

Messages sent in 2023

3.4B+

24/5

Webhooks sent in 2023

Global support coverage

KEY DIFFERENTIATORS

How Customer.io wins

Messaging for the whole lifecycle

Send messages through all major marketing channels—email, SMS, in-app, and push—within one platform at no extra cost. Customer.io’s intuitive visual workflow builder makes creating multi-channel campaigns simple, unlike Marketo's clunky builder, which often requires engineering support. Plus, Marketo charges additional fees for sending SMS and push notifications.

World-class customer support

Benefit from Customer.io’s top-notch technical support team, offering email and live chat assistance with a 99% CSAT score. Start strong with a 90-day onboarding process and a dedicated Customer Success Manager to help with setup and strategy. Conversely, Marketo reserves its technical experts for higher-tier customers, leaving others without essential support and guidance.

Unlimited messaging automation

All plans include unlimited user seats, segments, attribute storage, events, event segments, workflow triggers, non-email sends, data warehouse sync, and access to our full reporting and analytics suite to power data-driven marketing decisions. Marketo limits the usage of basic campaign-related features like users in a workspace, API calls, custom objects, and custom fields, which are often limited by quantity and gated by plan type.

CUSTOMERS LOVE US

Preferred byproduct-led companies

After evaluating Customer.io and Braze head to head, we decided to go with Customer.io for the ease of integration, transactional messages, our mobile capabilities especially push notifications, and for the support we know we would get.

Ivar Arulaid

Marketing Operations & Automation Manager at Inbank

With the flexibility and interoperability of Customer.io, we’ve been able to build some truly insane and elaborate onboarding flows. We’re sending webhooks, moving people down different paths, A/B testing, adding dynamic content with liquid, and automatically segmenting based on where the user came from.

Ammon Brown

VP of Growth at x.ai

Messaging frequency is key for our strategy. We can’t email our customers daily, so increasing frequency with a multi-channel strategy is how we can scale message volume. The conversion rates prove that strategy is working.

Ugo Iwuchukwu

Head of Marketing & Partnerships at Bamboo

Security you can trust

Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations.

Set rules to proactively block restricted personal data.

Keep data safe by restricting access by user role.