CUSTOMER.IO VS. MPARTICLE

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Discover why brands are choosing Customer.io Data Pipelines over mParticle as their customer data platform (CDP). Our HIPAA-compliant platform seamlessly integrates data and activation, allowing you to manage customer data, create personalized messages, and design emails all in one intuitive interface. And you can do it without complicated credits and pricing.


Connect first-party data to every tool in your martech stack with Data Pipelines, with or without a data warehouse, so you can focus on what matters—building relationships with your customers.

FEATURES

Top reasons companies choose us over mParticle

Get started for free

Customer.io offers a 14-day free trial of Data Pipelines and Journeys. Experience the power of data + activation in a single platform.

Customer.io mParticle
Free trial
Monthly API calls* Unlimited Custom
Reverse ETL records* Unlimited Custom
Segmentation Unlimited Custom
Profile attributes Unlimited Custom
Multi-channel automation
Drag-and-drop visual workflow builder
In-app messaging
Push notifications
SMS
Marketing and transactional emails

* Subject to Fair Use policy

Built to scale

From small startups to global enterprise companies with hundreds of millions of users, we built our platform to grow alongside you.

Compliance made easy

Ensure all your security standards, such as GDPR, CCPA, HIPAA, and SOC 2 Type II, are met.

Scale, flex, and innovate

99.98%

99%

Platform uptime

Customer satisfaction score

Designed for universal usability, our platform minimizes operational overhead, ensuring maximum ROI for brands of all sizes.

4B+

35B

Daily API calls

Messages sent in 2023

3.4B+

24/5

Webhooks sent in 2023

Global support coverage

KEY DIFFERENTIATORS

How Customer.io wins

Data + activation in a single platform

Unify your customer data management, create personalized messages, and design emails in a single, intuitive interface. Experience powerful campaign development tooling loved by marketers, developers, designers, and data analysts alike. Separate platforms are not required.

Connect all your customer data

Enhance decision-making with consistent data across the tools you rely on most—like Mixpanel, Snowflake, Google Analytics, Fullstory, and TikTok—available with every plan.

Flexible data model

Support for people, objects, events, and more means you can spend more time using data and less time making data usable.

CUSTOMERS LOVE US

Preferred byproduct-led companies

Integrating data and setting up campaigns or creating messages is a breeze. Everything about the platform is straightforward and user-friendly. I highly recommend it to anyone looking for an efficient and reliable messaging solution.

Raphaël Della Nave

Growth & Acquisition Manager, Noelse

What really makes Customer.io stand out is your focus on data. You make it easy to get the data we need, whether it’s sending it in or getting it out. The cherry on top is we can leverage our data to dynamically personalize our segmentation efforts and messaging

Marc Messer

Director of Digital Marketing, Soundview Communication

Customer.io was the easy choice to go with because of it’s clear ability to scale with our company. It’s super easy to for us to now stream in our user’s activities so we can quickly segment users based on who they are and what they’re doing to send the best messages at the right time

Carl Winans

Co-Founder and CEO of Rebound

Security you can trust

Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations. 

Set rules to proactively block restricted personal data.

Keep data safe by restricting access by user role.

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