CUSTOMER.IO VS. ORTTO

Level upfrom Ortto

Discover why Ortto customers are switching to Customer.io for superior customer engagement. Seamlessly connect first-party data to every tool in your tech stack with Data Pipelines, and then use Journeys to activate that data and send automated messages. 


Customer.io offers unmatched integration capabilities and an intuitive visual workflow builder, making it the best alternative to Ortto. Experience the power of real-time data and personalized messaging with Customer.io today.

Not interested in a demo?

FEATURES

Top reasons companies choose us over Ortto

Get started for free

Customer.io offers a 14-day free trial of Data Pipelines and Journeys. Experience the power of data + activation in a single platform.

Customer.io Ortto
Custom objects Limited functionality
Unlimited custom events
Data warehouse sync
Reverse ETL
SMS Additional cost
Webhook-triggered campaigns
Unlimited user seats
Unlimited non-email sends
Data warehouse sync
Batch updates

Compliance made easy

Ensure that all your security standards, such as GDPR, CCPA, HIPAA, and SOC 2 Type II, are met.

Built to scale

From small startups to global enterprise companies with hundreds of millions of users, we built our platform to grow alongside you.

Scale, flex, and innovate

99.98%

99%

Platform uptime

Customer satisfaction score

Designed for universal usability, our platform minimizes operational overhead, ensuring maximum ROI for brands of all sizes.

5B+

56B

Daily API calls

Messages sent in 2024

7.3B+

24/5

Webhooks sent in 2024

Global support coverage

KEY DIFFERENTIATORS

How Customer.io wins

Data warehouse sync

With reverse ETL, consolidate touchpoints from any source, including your data warehouse, and route them where they need to go without writing a line of code.

Connect all your customer data

Enhance decision-making with consistent data across the tools you rely on most—Mixpanel, Snowflake, Google Analytics, Fullstory, TikTok—three times the number Ortto supports.

Intuitive visual workflow builder

Creating flows in Ortto is complicated and manual. With Customer.io you can design intricate, multi-step customer journeys within one intuitive drag-and-drop workflow builder. 

CUSTOMERS LOVE US

Preferred byproduct-led companies

We send every single customer profile from our database into Customer.io. Attributes are constantly changing too, so we need a platform that automatically updates people's values whenever they change.

Michelle Ballen-Griffin

Director of Data & Analytics, Billie

What really makes Customer.io stand out is your focus on data. You make it easy to get the data we need, whether it’s sending it in or getting it out. The cherry on top is we can leverage our data to dynamically personalize our segmentation efforts and messaging.

Marc Messer

Director of Digital Marketing, Soundview Communications

It took a skilled engineer months to connect data to our old (and expensive) CDP provider. Even syncing with Meta and Amplitude required many support emails. Data Pipelines solves this in a few clicks without any additional costs.

Renan Serrano

Founder, Visto.bio

Security you can trust

Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations. 

Set rules to proactively block restricted personal data.

Keep data safe by restricting access by user role.

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