CUSTOMER.IO VS. RUDDERSTACK

Seamless data activation for everyone

Discover why brands choose Customer.io Data Pipelines over RudderStack as their customer data platform (CDP). Designed for both technical and non-technical users, Data Pipelines simplifies connecting all of your data—people, events, objects, and more—to limitless sources and destinations with just a few clicks. Integrated with Journeys, our leading marketing automation platform, Data Pipelines offers unparalleled data + activation capabilities, making it the best choice for marketers.


With Data Pipelines, connect first-party data to every tool in your martech stack—no data warehouse required—so you can focus on what matters—building relationships with your customers.

FEATURES

Top reasons companies choose us over RudderStack

Customer.io Essentials RudderStack Starter
Unlimited Monthly API calls*
Unlimited reverse ETL records*
Unlimited reverse ETL connections
Unlimited data transformations
Single sign-on
Unlimited user seats
Role-based permissions
Drag-and-drop visual workflow builder
In-app messaging
Push notifications
SMS
Marketing and transactional emails

* Subject to Fair Use policy

Get started for free

Essentials includes a 14-day free trial of Data Pipelines and Journeys. Experience the power of data + activation in a single platform.

Compliance made easy

Ensure all your security standards, such as GDPR, CCPA, HIPAA, and SOC 2 Type II, are met.

Built to scale

From small startups to global enterprise companies with hundreds of millions of users, we built our platform to grow alongside you.

Scale, flex, and innovate

99.98%

99%

Platform uptime

Customer satisfaction score

Designed for universal usability, our platform minimizes operational overhead, ensuring maximum ROI for brands of all sizes.

4B+

35B

Daily API calls

Messages sent in 2023

3.4B+

24/5

Webhooks sent in 2023

Global support coverage

KEY DIFFERENTIATORS

How Customer.io wins

Data + activation in a single platform

Unify your customer data management, create personalized messages, and design emails in a single, intuitive interface. Experience powerful campaign development tooling loved by marketers, developers, designers, and data analysts alike. Separate platforms are not required.

Designed for your entire team

Accessible to technical and non-technical users, Data Pipelines maximizes data availability with fewer developer resources.

Your tools, your data, your choice

Whether your data warehouse is the cornerstone of your customer data strategy or an integral part of your tech stack, Data Pipelines ensures seamless synchronization, regardless of architecture choice.

CUSTOMERS LOVE US

Preferred byproduct-led companies

Customer data lives in a lot of places, and bringing it together is a pain. Customer.io Data Pipelines made it easy to connect our messaging data to our data warehouse - no code required.

Jeff Lyon

Director of Technology at MESA

One of the biggest successes I’ve seen with Customer.io is being able to have multiple teams use the platform to generate value. Because the UI is so intuitive, anyone can go in and start building complex campaigns.

Jorge Alonso

Marketing Manager, Spotahome

We send every single customer profile from our database into Customer.io. Attributes are constantly changing too, so we need a platform that automatically updates people's values whenever they change.

Michelle Ballen-Griffin

Director of Data & Analytics, billie

Security you can trust

Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations. 

Set rules to proactively block restricted personal data.

Keep data safe by restricting access by user role.

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