CUSTOMER.IO VS. SEGMENT

More connections than Segment

Discover why brands choose Customer.io Data Pipelines over Segment as their customer data platform (CDP). With Data Pipelines, seamlessly connect all of your data—people, events, objects, and more—to limitless sources and destinations in just a few clicks. Paired with Journeys, our leading marketing automation platform, Data Pipelines offers marketers unparalleled data + activation capabilities, setting it apart as the ultimate Segment alternative.


Using Data Pipelines, integrate first-party data across your martech stack, whether you have a data warehouse or not. Focus your efforts on what truly matters—cultivating meaningful customer relationships.

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FEATURES

Top reasons companies choose us over Segment

Customer.io Essentials Segment Team
Unlimited Monthly API calls*
Unlimited reverse ETL records*
Destination filters
US / EU data centers
Single sign-on
Unlimited user seats
Role-based permissions
Unlimited segmentation & profile attributes
Drag-and-drop visual workflow builder
In-app messaging
Push notifications
SMS
Marketing and transactional emails

* Subject to Fair Use policy

Get started for free

Essentials includes a 14-day free trial of Data Pipelines and Journeys. Experience the power of data + activation in a single platform.

Built to scale

From small startups to global enterprise companies with hundreds of millions of users, we built our platform to grow alongside you.

Compliance made easy

Ensure all your security standards, such as GDPR, CCPA, HIPAA, and SOC 2 Type II, are met.

Scale, flex, and innovate

99.98%

99%

Platform uptime

Customer satisfaction score

Designed for universal usability, our platform minimizes operational overhead, ensuring maximum ROI for brands of all sizes.

5B+

56B

Daily API calls

Messages sent in 2024

7.3B+

24/5

Webhooks sent in 2024

Global support coverage

KEY DIFFERENTIATORS

How Customer.io wins

Data + activation in a single platform

Unify your customer data management, create personalized messages, and design emails in a single, intuitive interface. Experience powerful campaign development tooling loved by marketers, developers, designers, and data analysts alike. Separate platforms are not required.

Connect all your customer data

Enhance decision-making with consistent data across the tools you rely on most— like Mixpanel, Snowflake, Google Analytics, Fullstory, and TikTok— available with every plan.

Flexible data model

Spend less time making data usable and more time utilizing it with our flexible data model, supporting people, objects, events, and more.

CUSTOMERS LOVE US

Preferred byproduct-led companies

Customer.io has been a critical part of our onboarding process since the very early days of Segment. From the 43-minute founder email, which has allowed us to stay in contact with everyone who signed up, to much more complex challenges today.

Ilya Volodarsky

Co-Founder & President of Segment

Customer data lives in a lot of places, and bringing it together is a pain. Customer.io Data Pipelines made it easy to connect our messaging data to our data warehouse - no code required.

Jeff Lyon

Director of Technology at MESA

Customer.io is an irreplaceable piece for our marketing automation and operations stacks. Anyone on our team can build rich, diverse customer journeys with ease. Now with the CDP, all of our customer journey touchpoints are integrated into one intelligent platform.

Matt See

COO of Lighthouse.app

Security you can trust

Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations. 

Set rules to proactively block restricted personal data.

Keep data safe by restricting access by user role.

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