CUSTOMER.IO VS. SENDGRID

Go beyondemail—engage on all channels

Discover why SendGrid customers are switching to Customer.io for a unified, multi-channel customer engagement platform. With our data-first approach, you can easily access and leverage your own data without limits, building campaigns that span email, in-app, push, SMS, and webhooks in one seamless workflow. Plus, gain insights with custom reports that track performance across channels, helping you continuously optimize your campaigns.

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FEATURES

Top reasons companies choose us over SendGrid

Multi-channel marketing

Using our intuitive visual workflow builder, create campaigns including email, in-app, push, SMS, and webhooks within one platform.

	Customer.io	SendGrid
In-app messages and push notifications
Data warehouse sync
Custom objects
HIPAA compliance
Comprehensive reporting and analytics

Data first

Leverage your first-party data across all web and mobile channels without restrictions.

Comprehensive reporting

Track and report on the entire customer journey—across dates, channels, and campaign goals—to optimize and refine your strategy.

Scale, flex, and innovate

99.98%

99%

Platform uptime

Customer satisfaction score

Designed for universal usability, our platform minimizes operational overhead, ensuring maximum ROI for brands of all sizes.

5B+

56B

Daily API calls

Messages sent in 2024

7.3B+

24/5

Webhooks sent in 2024

Global support coverage

KEY DIFFERENTIATORS

How Customer.io wins

Mature marketing automation

Purpose-built for marketers, Customer.io empowers you to manage your customers' entire customer messaging lifecycle with precision, flexibility, and control. Using our intuitive visual workflow builder, automate advanced messaging across all key marketing channels—email, push, in-app, and SMS—and easily visualize and track your customers’ journeys in one place.

Unified customer engagement platform

Seamlessly integrate and distribute data to create highly personalized, data-driven marketing campaigns—all within a single platform, without the need for multiple systems. Send messages, activate your first-party data, and measure campaign impact on key metrics, all within Customer.io.

Best-in-class customer support

Benefit from Customer.io’s top-tier technical support team, offering email and live chat assistance with a 99% CSAT score. Start strong with a 90-day managed onboarding process and engage with a dedicated Customer Success Manager to help with ongoing strategy.

CUSTOMERS LOVE US

Preferred byproduct-led companies

Customer.io uniquely offered easy integration with all our systems, reducing the workload on our data architect team.

Sydnie Hickey

Email Marketing Manager

A big reason we chose to go with Customer.io is your ability to let us own our own data

Ido Schachter

R&D Tech Lead

Now we have all of the data and tools we need, which enables us to quickly build [gift notification emails] in the campaign builder with no additional engineering support required.

Wendy Zhang

Senior Program Manager, Lifecycle

Security you can trust

Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations.

Set rules to proactively block restricted personal data.

Keep data safe by restricting access by user role.