Design your automations

Build intricate, multi-step customer journeys all within one intuitive drag-and-drop workflow builder. Create engaging customer experiences without needing support from technical teams.

Your customer journey can be complex, but building your campaigns doesn’t need to be. Our visual workflow builder, designed for ease of use, lets you create with a simple drag-and-drop interface. Use this feature to design your ideal customer journey. Leave sticky notes for yourself and your team to boost collaboration. Every essential part of your automation flow is clearly visible on the main interface, eliminating guesswork.

Using behavioral data, create targeted cross-channel campaigns to enhance the customer experience.

Send messages to your audience through emails, push notifications, in-app messages, and SMS.

Use conditional logic such as wait until delays and multi-split branches, all within a single campaign.

Customize in real time using campaign triggers based on segments, events, dates, custom objects, and more.

Guide your audience down unique paths shaped by their interactions with your brand and messages throughout their customer journey. Branching has never been easier or more powerful.

Create multi-split branches based on message channel preferences or conduct an A/B test to determine which subject line engages better.

Use time windows to ensure emails only hit inboxes during peak office hours. And leverage time delays to create space between messages.

Email, push, in-app, SMS, Slack, and webhooks

Segment, event, form, relationship, date, webhook

Optimize messages and monitor performance

True/false, multi-split, and random cohort branching

QA messages and conditions before anything is sent live

Determine the timing of messages in campaigns

View message performance directly in your workflow

Configure specific days of the week and time ranges

Hold messages until conditions or max time is met

Download a PNG to easily share your workflow with others

Build logic once and use across workflows and workspaces

Leave notes for yourself and others

Trigger internal Slack notifications

Create and update people or do batch updates to group changes

Send and receive data within an automated campaign

It allows us to visualize the whole campaign straightaway, and when it comes to analyzing a campaign by itself, I never need to do that on a workflow separately from Customer.io.

Thibaut Davoult

Head of Growth

Customer.io can do what other marketing automation tools can’t—take in millions of events from users per day, segment through them almost instantly, and use any campaign action imaginable to create workflows.

Gerald Aichholzer

Digital Marketing Executive

We were blown away by our ability to have marketers create complex automations without having to get too technical. We also have engineers in the platform and love that both departments can easily execute their visions.

Ido Schachter

R&D Tech Lead

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